The client wanted a logo that communicated her style, and style was important because that is Indian Pink’s business. They created handmade throw pillows using fabrics rich in color and texture. I created a mehndi style floral option for the logo, inspired by her love of elephants, and the indian pink name. After creating the art, I made a stamp and stamped prints with ink. This allowed me to reinterpret the logo and give it a rougher, handcrafted and authentic look.