ASU Viewbook Cover + branding

I came up with the new branding element and look of the ASU Viewbook, cover which became a branding template for all ASU Admissions brochures. The element had to meet current brand standards while incorporating my goal of updating and refreshing the look in a modern way. Two covers were chosen for print, one with an image on campus (for general distribution), and one with a solid gold cover (printed on specialty stipple paper) for ASU President Michael Crow's office to distribute. I then implemented the gold bar elements on supporting collateral, including the admissions package brochures (+ sticker design).