S.W. Wilson Self-Mailer + branding

The client needed a quick fix to reverse slow sales. He hadn't previously used a logo and had a very low budget, so we put together a way to present his company in a professional way. The mailer needed to stand out, while also communicating an elevated look. I chose a pearlized paper and designed a die cut that emphasized the tie motif on the seam where the mailer opens. The client's business was to create bespoke suits, so I used fabric swatches, patterns and needle and thread design elements to communicate that handmade messaging. I chose a traditional font for his logo and copy, as his story was in large part the history of his family business.

S.W. Wilson Self-Mailer + branding

You may also like