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Naming, tagline, logo and business card design. The client was having a hard time figuring out how to define her services, as it expanded beyond accounting with various services. As she was trying to explain what she could do, I said "So, you're like a Jack-of --all-trades, of paperwork? A Jack -of-all-paperwork?" and it was an 'ah-ha' moment. She only needed business cards at the time, so I came up with a tagline that worked in with the theme and designed playing card-style and sized business cards that were memorable.