Slimmer Silhouette Branding + packaging

Branding for a weight loss body wrap product, targeted towards women. The butterfly represents the transformation from being wrapped up in wraps similar to a cocoon, then upon removal the user emerges a new, slimmer person. They wanted their business system to stand out, so I designed it with a blue/green holofoil logo that used the brand colors. The remainder was printed with a 1 color PMS. The holofoil (shines various colors depending on angle) mimicked the variation of butterfly wings. I designed a reusable, washable fabric bag as the packaging, so the first package in the subscription would be shipped in the bag, and new wraps and product would be sent depending on selected frequency to refill the bag.